Event planning can be a challenge, but few moments are more rewarding than seeing your community filled with highly-qualified prospects as they experience your unique offerings and personality. Savvy senior living marketers know a well-attended event can develop a long list of hot leads, dynamic word-of-mouth throughout your market and—best of all—immediate sales and move-ins.
Perhaps the most daunting challenge: driving attendance with the most-qualified prospects. Let us help. Senior Living Direct has produced successful event marketing campaigns for communities of all types and sizes and we’re ready to help your event deliver results with our Event Marketing Package, complete with:
We believe strongly in in-depth audience identification. Beyond simple “age & income” mailing lists, Senior Living Direct will analyze your community to identify key behavioral traits your prospects share. We’ll then utilize advanced targeting techniques to locate prospects and adult children influencers who are best suited for your unique community. That list will be shared with you for follow-up by your staff.
We’ll write the copy, design the piece (complementing your existing marketing, if you wish), print and mail it to the prospect database developed in our Audience Identification stage, along with any leads from your database. You’ll also receive an email-friendly version of the mailer to share as your wish.
Senior Living Direct will develop a comprehensive event page and online ads, placed not only on your existing Facebook page, but shared in the News Feed of thousands of qualified prospects, aligning with those discovered in Audience Identification. The use of paid ad placements is included in our low package price.
We’ll develop content (copy and graphics) that further support the theme established with the direct mail and Facebook components. This consistency of message throughout all event promotion will reinforce your key points and present a unified, compelling call to action. Senior Living Direct is happy to work with your web team to supply content in easy-to-implement formats, or our programmers can work directly with your website to put the content in place.
Senior Living Direct's comprehensive Event Marketing Package is a proven collection of event promotion strategies that will drive qualified leads to your event and enhance your market branding, including dynamic social media content. This straightforward approach includes all elements--creative services, research, printing, postage, paid Facebook ads and more! Email [email protected] or call us at 214-783-5779 today to learn more about how Senior Living Direct can help make your next event a success!