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At Senior Living Direct, we combine years of experience and industry knowledge with an obsession for demographic analysis and research. In other words, we know how to define your target audience and reach them at the right time, while minimizing waste.
Audience Identification
We take the guesswork out of senior living marketing by employing proven strategies and continually refining our approach based on results. We’ll work with you to identify your marketing area, demographics, messaging, frequency and other strategic components to maximize results.
Strategic Marketing
With thousands of messages bombarding us all day, every day; breaking through the clutter can be a challenge. At Senior Living Direct, we’ve developed hundreds of ads, direct mailers and other pieces that speak directly to the concerns of seniors and adult children.
Dynamic Creative
Our Approach
About Senior Living Direct
ABOUT
Senior Living Direct is mid-sized ad agency dedicated to serving seniors and the senior living industry across the United States. Our goal is to work with clients like you to develop cost-effective marketing campaigns that strategically target your most qualified leads, while building a brand that truly engages and excites your audience.
We’ve worked with all levels of care, all sizes and budgets: assisted living, memory care, skilled nursing, independent living, CCRCs, personal care homes, adult day programs, hospice, home health and more. Our love for seniors and identifying ways to improve their quality of life fuels our excitement for building campaigns around the distinct people, places and moments that make a community delightful and marketable.
At Senior Living Direct, our mission is to ensure seniors find their perfect community and equally, that communities discover residents who truly belong. In our lead generation process, we emphasize quality over quantity. Our aim is to establish connections between your community and prospects who are not merely potential leads, but an ideal fit. Our years of industry experience have shown us the remarkable transformation when a senior discovers their ideal community—a change that enriches not only the senior and their family but also fortifies the community through stronger bonds among staff and residents.
Our expertise in demographic analysis is tailored specifically for senior living. We meticulously study core demographics, behavioral trends, and psychographic patterns. This can involve initiatives as straightforward as attracting dog lovers to your pet parade or as complex as developing detailed profiles of both current and potential residents.
Regardless of the approach, our strategies are designed to attract the most appropriate prospects. The result is visible in the joy and anticipation in their eyes when they first visit your community, a look that says, "This is where I can be truly happy." Allow Senior Living Direct to guide you in finding that perfect match, where both seniors and communities can thrive together.
Happy Residents = Successful Communities
AUDIENCE
Tactics
DIRECT MAIL
At Senior Living Direct, we're passionate about direct mail. It's highly efficient for the promotion of events, specials, tour invitation and more. We've executed hundreds of campaigns and understand the perfect balance between creative and strategic.
The result? Well... results.
SOCIAL MEDIA & DIGITAL
The myth of social media appealing exclusively to the young has all but vanished as Baby Boomers continue to soar in online use and almost exclusively turn to social and online platforms to inform life's key decisions.
Our approach to social media is to combine strategic messaging with fun & folksy content followers engage with.
COLLATERAL
There's a certain power printed collateral wields when it comes to senior living decisions. Almost invariably, your brochures will be stacked up against the competitors', copied, mailed to others, shared with friends.
Quite simply, if your printed pieces don't represent you accurately, you could miss out.