About Us

Senior Living Direct is a mid-sized ad agency dedicated to serving seniors and the senior living industry across the United States. Our goal is to work with clients like you to develop cost-effective marketing campaigns that strategically target your most qualified leads, while building a brand that truly engages and excites your audience.

We’ve worked with all levels of care, all sizes and budgets: assisted living, memory care, skilled nursing, independent living, CCRCs, personal care homes, adult day programs, hospice, home health and more. Our love for seniors and identifying ways to improve their quality of life fuels our excitement for building campaigns around the distinct people, places and moments that make a community delightful and marketable.

Our Approach


Our founders are no strangers to senior living. Co-founder Edie-Beth Collova knew she was called to serve seniors early in life and pursued education, employment and volunteer activities to fulfill that passion. After completing a B.A. in Journalism, she earned a M.S. in Gerontology from Baylor University and obtained her Texas Nursing Home Administrator's license. She has spent almost 20 years in senior living operations, marketing and sales, primarily serving faith-based, not-for-profit continuing care/life plan communities.

Co-founder Trapper Collova brings almost two decades of experience with senior roles at national ad agencies, leading strategic development of marketing budgets and campaigns in addition to directing creative teams. Following several years of working with senior living communities, Trapper was enlisted by Forte PR—the nation’s leading senior living PR firm—to develop a multi-disciplinary marketing division to complement Forte’s PR services.

Our Story

Next Steps...

Contact us today so we can learn about your community, your unique strengths and challenges and how Senior Living Direct can enhance your brand, increase your leads and build your census.

Call 214-783-5779 or

Email [email protected]